Start With Why

Start With Why by Simon Sinek explores the transformative power of purpose-driven leadership. Sinek introduces the “Golden Circle” model, where successful individuals and organizations focus first on their core purpose (“Why”), then on their unique approach (“How”), and finally on their products/services (“What”). Through compelling examples from business and social movements, the book demonstrates how clear purpose inspires trust, loyalty, and lasting impact—helping leaders move beyond manipulation to authentic influence. Start With Why is essential reading for anyone who wants to motivate teams, create standout brands, and achieve meaningful, sustainable success